THE PRINCIPLES OF HONESTY, TRANSPARENCY, AND THE PROHIBITION OF GHARAR IN HADITH TOWARD FINANCIAL MONETIZATION PRACTICES ON TIKTOK ACCOUNTS: A STUDY OF AFFILIATE, LIVE GIFTS, AND TIKTOK SHOP
Keywords:
Hadith, Honesty, Transparency, Gharar, Tiktok Monetization, Affiliate Marketing, Tiktok ShopAbstract
This study examines the principles of honesty, transparency, and the prohibition of gharar in Hadith in relation to financial monetization practices on TikTok accounts, particularly through affiliate marketing, live gifts, and TikTok Shop. The rapid development of digital platforms has created new forms of economic activity in which content creators may earn income from product promotion, audience gifts, and online transactions. This research uses a qualitative library research method with a normative approach to Hadith studies and Islamic economic ethics. The data were obtained from Hadith texts related to honesty in trade, prohibition of fraud, and prohibition of gharar, supported by documentation of TikTok monetization features. The findings show that TikTok monetization is permissible from the perspective of Hadith as long as it is conducted with honesty, clear disclosure of commercial relationships, and avoidance of uncertainty or deception. Affiliate practices must be based on truthful product information, TikTok Shop transactions must provide clear details about price, quality, delivery, and refund policies, while live gifts must be free from manipulation or unclear promises. This study concludes that Hadith principles remain relevant as ethical guidelines for digital financial practices, especially in ensuring consumer protection, fairness, and halal income in the social media economy
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